Free course downloads
Presets, practice photos and PDF guides
Everything that goes with the free Ultimate Photographer Formula course: the Lightroom presets we edit with, real RAW files from our job shadow shoots to practice on, and a PDF guide for most lessons. No account needed.
Lightroom presets
The 8 presets used in the editing lessons. They work in Lightroom Classic and in Lightroom on a computer.
Download the presets (.zip, 10 KB)- Unzip the file. You get a folder with 8
.xmpfiles. - Lightroom Classic: import at least one photo and open the Develop module. Click the + at the top of the Presets panel, choose Import Presets, select all 8 files and click Import.
Lightroom: choose File → Import Profiles & Presets and select the 8 files. - They show up under User Presets. The numbers follow the editing workflow in the lessons: 1 Import (lens correction), 2 Pre-HDR Interior, 3 Post-HDR Interior, 4 Exterior, 5 Aerial, 6 Auto Settings, plus two Straight profile presets.
Watch the 2-minute How to Install Presets lesson, or read the PDF version.
Practice photos (RAW files)
The real bracketed photos from the job shadow shoots in Module 3. Download a shoot, then edit it alongside the matching Photo Edit lesson. The files are on Dropbox and you don't need a Dropbox account. If it asks you to sign in, close that box.
Two-Story Renovated Home
Goes with Photo Shoot 1 and Photo Edit 1.
- ARW's: original Sony RAW, 219 files, 3.0 GB
- DNG's: already converted, 217 files, 137 MB
Large Vacant Home
Goes with Photo Shoot 2 and Photo Edit 2.
- ARW's: original Sony RAW, 195 files, 2.6 GB
- JPEG's: the same brackets as JPEGs, 555 MB
Beautiful Inside, Ugly Outside
Goes with Photo Shoot 3 and Photo Edit 3.
- ARW's: original Sony RAW, 133 files, 1.8 GB
- DNG's: already converted, 131 files, 77 MB
- JPEG's: the same brackets as JPEGs, 191 MB
Start with the ARW's folder to follow a lesson from the first step (converting to DNG), or grab the smaller DNG's folder and start at the Lightroom import. In Dropbox, open the folder and click Download.
15 more shoots (Job Shadows #4 to #18): a condo, a four-plex, a twilight shoot, a house full of mirrors and more. Open one shoot at a time and download that folder. The whole collection is too big for Dropbox to zip in one go.
All 18 job shadow shoots on Dropbox →PDF guides
A short PDF for most lessons with the key points from the video. Signed-in members also get a Download PDF Guide button on each lesson.
Course Introduction
- Course IntroductionPDF · 2 pages · 4.1 MB
Module 1 · The Opportunity
- Introduction — The OpportunityPDF · 2 pages · 4.6 MB
- How Big Is the Opportunity in Your Area?PDF · 4 pages · 10.5 MB
- Why Real Estate Photography Is the Best NichePDF · 4 pages · 9.2 MB
- Summary — The OpportunityPDF · 2 pages · 4.6 MB
Module 2 · The Business Model
- Introduction — The Business ModelPDF · 2 pages · 4.1 MB
- Know Your Market: Market ResearchPDF · 2 pages · 3.6 MB
- Business Name & Business TypePDF · 3 pages · 3.7 MB
- Business PerceptionPDF · 2 pages · 2.9 MB
- Competitive AdvantagesPDF · 3 pages · 3.8 MB
- How to Survive Your First YearPDF · 3 pages · 4.0 MB
- Seasonality of the BusinessPDF · 3 pages · 3.7 MB
- Other Services to Increase Your RevenuePDF · 4 pages · 5.7 MB
- Summary — The Business ModelPDF · 2 pages · 4.6 MB
Module 3 · Shooting Method
- Introduction — Shooting MethodPDF · 2 pages · 4.1 MB
- The EquipmentPDF · 4 pages · 6.7 MB
- Aperture, ISO & Shutter SpeedPDF · 3 pages · 3.3 MB
- Camera SettingsPDF · 4 pages · 2.6 MB
- 5 Composition Tips for Real Estate PhotographyPDF · 4 pages · 5.5 MB
- 6 Beginner Mistakes and How to Avoid ThemPDF · 4 pages · 7.5 MB
- How to Prep a HomePDF · 4 pages · 6.4 MB
- Summary — Shooting MethodPDF · 2 pages · 4.1 MB
Module 4 · Editing Method
- Introduction — Editing MethodPDF · 2 pages · 4.1 MB
- The SoftwarePDF · 3 pages · 3.3 MB
- How to Install PresetsPDF · 3 pages · 3.9 MB
- 6 Steps Before EditingPDF · 3 pages · 6.3 MB
- Summary — Editing MethodPDF · 2 pages · 4.6 MB
- Adobe DNG Converter download linksPDF · 1 page · 14 KB
Module 5 · Getting Customers
- Introduction — Getting CustomersPDF · 2 pages · 4.1 MB
- How to Get Your First CustomersPDF · 4 pages · 6.4 MB
- Professional AppearancePDF · 3 pages · 4.6 MB
- Methods to Get Agent Contact InformationPDF · 3 pages · 5.9 MB
- Summary — Getting CustomersPDF · 2 pages · 4.6 MB
- 5-step process: getting customers on InstagramPDF · 1 page · 31 KB
Module 6 · The Systems
- Introduction — The SystemsPDF · 2 pages · 4.6 MB
- SchedulingPDF · 4 pages · 4.4 MB
- Delivering PhotosPDF · 3 pages · 3.8 MB
- Invoicing & Payment ProcessingPDF · 4 pages · 3.8 MB
- TaxesPDF · 4 pages · 5.2 MB
- Building Your WebsitePDF · 3 pages · 3.9 MB
- Business Mileage & TrackingPDF · 2 pages · 2.6 MB
- Systems & Software We UsePDF · 9 pages · 4.7 MB
- Summary — The SystemsPDF · 2 pages · 4.1 MB
Module 7 · Growing Beyond Yourself
- Introduction — Growing Beyond YourselfPDF · 2 pages · 4.1 MB
- Should You Grow Beyond Yourself?PDF · 4 pages · 4.1 MB
- Issues to Expect as You GrowPDF · 5 pages · 3.2 MB
- Surround Yourself with the Right PeoplePDF · 4 pages · 5.5 MB
- The Hiring ProcessPDF · 4 pages · 3.2 MB
- Onboarding & TrainingPDF · 4 pages · 4.7 MB
- Delegation — A Major Key to SuccessPDF · 3 pages · 2.9 MB
- Numbers to KnowPDF · 4 pages · 4.0 MB
- Leveraging Your StrengthsPDF · 3 pages · 3.0 MB
- Investing in YourselfPDF · 3 pages · 3.1 MB
- Staying Connected with Your CustomersPDF · 5 pages · 3.4 MB
- Summary — Growing Beyond YourselfPDF · 2 pages · 4.1 MB
- Photographer interview questionsPDF · 1 page · 33 KB
Course Outro
- Course OutroPDF · 2 pages · 4.2 MB
2021 bonus archive
Bonus files from our earlier, larger course: videography and aerial clips, luxury job shadow photos, virtual tour examples, gimbal settings, newsletter examples and 141 more PDF guides on video, aerial, 3D tours, luxury photography and the business side. It's older material and it's big (168 GB), so open the folder you want and download just that one.
Open the 2021 bonus archive on Dropbox →A download not working? Let us know and we'll fix it.