Free course
The Ultimate Photographer Formula
Everything we use to run a real estate photography business, from the first shoot to a company that runs without you. 65 lessons, 306 minutes, free and open. No account needed to read any of it.
9 modules · 65 lessons · 306 minutes
These lessons were recorded in 2023 and reviewed in 2026. The method holds up; specific gear, prices and software menus have moved on since. Where a lesson names a camera body or a price, treat it as an example rather than a current recommendation.
Course Introduction
What the course covers and how it is put together.
Module 1The Opportunity
Why real estate media is a workable business, what the demand actually looks like, and how to size the opportunity where you live.
Module 2The Business Model
Pricing, positioning, expenses, seasonality and the decisions that determine whether the first year works.
Module 3Shooting Method
The technical core: gear, camera settings, the shot list, composition, bracketing and how a shoot actually runs.
Module 4Editing Method
The editing side: software, presets, the step-by-step process and how to keep a set looking like one shoot.
Module 5Getting Customers
How the first customers arrive, what to say to agents, and what actually converts.
Module 6The Systems
The systems that make the work repeatable: scheduling, delivery, files and the back office.
Module 7Growing Beyond Yourself
Hiring, training, delegating and the move from shooting everything yourself to running a company.
Module 8Course Outro
Wrapping up, and where to go next.