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Free · No account · Nothing gated

Tools

Working instruments for people who shoot listings for a living, built and maintained by a production company that shoots them every day. Every one of these works without giving us your email.

Editing

Editing Cost Calculator

What you actually spend per year getting photos edited, whether you outsource it or do it yourself at 11pm. Compares the published rates of every major vendor we could verify.

Work out your spend →
Data

What photographers shoot with

Camera bodies behind 104,922 Arizona listings, measured rather than argued about. Two rankings: most-shot, and most-owned.

Read the report →
Pricing

Shoot Pricing Calculator

Square footage, deliverables and drive time in, a defensible price out. Currently behind our old account wall; being moved out here.

Coming shortly
MLS

MLS Export Settings

Pick your MLS, get the export settings it actually publishes: file size, dimensions, watermark rules. Where a rulebook is members-only we say so instead of guessing.

In progress
Cost

True Cost Per Shoot

Drive time, gear depreciation, insurance, software and edit time against what you charge. Most photographers have never run this number.

In progress
Gear

Gear Payback

How many shoots a $2,400 lens has to pay for. The answer is usually less flattering than the review that sold it to you.

In progress

What you will never find on this site

  • Coaching, masterminds or a group program
  • A “book a call” button
  • Certification or a pro badge
  • Gear affiliate links, anywhere
  • Income claims or revenue screenshots
  • A tool that asks for your email first