10 Reasons Why Real Estate Media Is a Great Opportunity

Transcript

Transcript of the recorded lesson. Recorded 2023, reviewed 2026.

In this video I'm going to go over 10 reasons why the real estate media business is such a great opportunity. Number one, you don't have to be very creative. This is one of the few photography fields that doesn't require you to be very creative in order to succeed. It's more of a process than a creative art. This allows anyone creative or not to jump into the business and have an opportunity to succeed. Number two, low initial investment cost. You can spend as little as $1,000 on equipment and be ready to start shooting real estate. You don't need super expensive gear to produce great content for your clients.

You can easily go on eBay and purchase a Canon 70D body for $250, spend $150 on a quality wide angle lens, $50 on a tripod, buy a few SD cards, and you're ready to get started. Even if you need to purchase a computer, you can still be right around the $1,000 initial investment cost, which is insane for a business opportunity that can easily make you well over $1,000 a week. Now if you don't believe me, recently we had one of our contractors on the East Coast whose house caught on fire and lost all his equipment. I went on to eBay and purchased a Canon 60D, a 10 to 22 wide angle lens, a tripod

and a 15 inch 2013 MacBook Pro all for less than $1,000. That contractor is now back to take in high quality real estate photos for us, so trust me, it is possible. Number three, identifying potential customers is relatively easy. There's a good chance that you may already know someone that is a real estate agent. Even if you don't, it honestly is pretty easy to get a real estate agent to give you a shot. So whether that's on Instagram, Facebook, LinkedIn, or just by calling the number on a for sale sign in your neighborhood, it's pretty easy to get a few clients when you're just starting out.

From our experience, we have seen that real estate agents love to jump on a low priced or free offer. So don't be shy to offer free shoots when you're just starting out to help build trust and a portfolio of potential customers. Number four, there's always someone selling properties. No matter where you live, there's a good chance that there is a property or piece of land that is going up for sale. Whether you live in a small town or a major city, there are always opportunities for you to sell real estate media services. Number five, you don't only have to shoot homes. When we are talking about real estate, we aren't only talking about houses.

You can shoot land, apartment buildings, commercial buildings, single family homes, vacation rentals, hotels, and pretty much any type of property that might be available for sale or rent. Number six, it's a growing industry. More than ever, real estate agents are relying on professional photographers and videographers to market themselves and their listings. This trend is likely to continue as it has over the last few years as social media platforms and home buying applications become more and more popular. Agents will continue to look for someone to help them market their listings and help them stand out online. Number seven, people will always need to buy or sell homes.

Whether the economy is doing well or not, people will continue to buy and sell homes. Even during the economic downturn in 2008, there were still plenty of people purchasing homes. Number eight, it's a stable and repeat business model. Once you find a customer that likes your work, they are likely to hire you over and over. Unlike the wedding or portrait industry, where usually you just do a shoot or two for a client, the real estate industry provides opportunities for you to find clients that will want to use your services on a reoccurring basis. We have many agents that we have shot hundreds of properties for over the years here

at Lister Pros. Initially, you'll have to spend time reaching out and connecting with potential clients to build relationships. But once you've secured a handful of good reoccurring clients, you can focus on keeping those customers happy so they refer other real estate agents to your business. Number nine, many niche products or services. You don't necessarily have to provide every real estate media service that we will go over in this course. There are plenty of people out there that just specialize in real estate photography, videography or aerial services. Number 10, a great option for additional income. Maybe you're a photographer or videographer that mainly shoots portraits, weddings or

music videos on the weekends. Real estate media can be a great side hustle that you can offer to generate more revenue. You likely already have all the equipment that you need, so you might as well take on some real estate jobs throughout the week and make some extra cash. Alright guys, well I hope you enjoyed these 10 reasons on why real estate media is such a great opportunity. Reach out if you have any questions. We'll see you guys on the next one.