163 - Business Perception
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Business perception is a crucial aspect of running a successful business. It doesn't matter how awesome your name is or how great your products are; if your customers don't have a positive experience, your business will not thrive. To ensure that your business is perceived in the best possible way, it's essential to have a clear vision and set of values. Knowing what your business stands for and what your non-negotiables are will help you deliver a great experience to your customers from start to finish.
Your customer's perception of your business will show up in their reviews, feedback, and referrals. It's crucial to empathize with your customers when problems arise, fix issues as soon as possible, and issue refunds when appropriate. Your customers' referrals are the cheapest and easiest way to grow your business, so taking care of your customers and ensuring that they have a positive experience is essential.
Customers talk about the experience they had with your business, not just the products or services you offer. The majority of new customers come from existing customer referrals, which highlights the importance of providing a quality product and an excellent customer experience.
While most customers are the right fit for your business, you may encounter a few that are not. It's important to remember that mistreating your employees is not acceptable, and dealing with unreasonable customers may mean choosing not to do business with them. At the end of the day, your business perception is within your control. By setting the right standards, vision, and working with individuals committed to delivering a great customer experience, you can ensure that your business is perceived in the best possible way.
In conclusion, business perception is a critical component of running a successful business. By prioritizing the customer experience and ensuring that your customers have a positive experience from start to finish, you can build trust, loyalty, and positive reviews and referrals. Remember to set clear standards and values and work with individuals committed to delivering an exceptional customer experience.
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