46 - Industry Expectations - Price, Turn Around
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Are you a real estate photographer considering offering video services? One of the most important aspects of video services is pricing and turnaround time. In this post, we'll go over what to expect when it comes to pricing and how to manage your turnaround time to ensure your clients are happy.
Pricing for real estate videos varies depending on the market you're in. Some markets may charge over $1,000 for a basic walkthrough video, while others may charge less than $300. To determine your pricing, we recommend doing some research on what other real estate media companies in your area are charging for video services and the quality of their videos. At Lister Pros, we start our property videos at $250. While this may seem low, it's the price that our market is willing to pay. We prioritize doing a higher volume of videos at a lower price rather than a lower amount of videos at a higher price.
Finding the sweet spot between what people are willing to pay, how much volume you can handle, and how much time you want to spend shooting and editing property videos is key to pricing your services. For us, that sweet spot starts at $250, and we spend no more than four hours combined between shooting and editing. However, your pricing may differ based on your market and business needs.
When it comes to turnaround time, the industry norm for property videos is about three business days. However, in the fast-paced real estate industry, three business days can feel like an eternity. It's important to always exceed your customer's expectations by delivering your videos sooner. At Lister Pros, we currently deliver all of our property videos within one business day. While you may not be able to do this starting out, focus on becoming more efficient and organized to improve your turnaround time.
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In conclusion, pricing and turnaround time are crucial elements to consider when offering real estate video services. Do your research on pricing in your market, find the sweet spot, and exceed your customer's expectations by delivering videos sooner than the industry norm. By doing so, you'll be on your way to building a successful real estate video business.
If you have any questions, don't hesitate to reach out. We hope this post has been helpful in understanding pricing and turnaround time expectations for video services.
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