Getting your first customers in the real estate media business can be a challenge, but there are several strategies that you can employ to make it easier. As mentioned in the video, one of the easiest ways to find potential customers is by searching for listings in your area on platforms like Zillow and then reaching out to the listing agents. You can also use social media platforms like Facebook, Instagram, and LinkedIn to search for agents and engage with them by liking and commenting on their posts before sending a direct message.
It's important to remember that the key to success is building relationships and providing value to your potential customers. Personalizing your outreach and recognizing agents for their accomplishments can go a long way in building those relationships. Email campaigns and physical mailings can also be effective in reaching out to potential customers, but make sure to follow all rules and regulations regarding email and text message marketing.
Another effective strategy is encouraging referrals from existing customers. More than 50% of ListerPros' new customers come from referrals, which speaks to the importance of providing a great customer experience.
Ultimately, getting your first customers is a numbers game, so it's important to be persistent and consistently reach out to potential customers. If you're unsure about what to say in your outreach, consider checking out templates or examples in the bonus section of the course. With a solid strategy and dedication to building relationships and providing value, you can succeed in the real estate media business.
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