Building a Loyal Customer Base: The Power of Email Newsletters for Real Estate Photographers

Staying in touch with your customers is an important part of running any business, and real estate photography is no exception. In this video, we'll be discussing how email newsletters can help you keep in touch with your customers and build a loyal customer base.

As a real estate photographer, you may not have customers every single month. That's why it's crucial to stay in front of your existing customers and make sure they don't forget about you or your company. Not only will this help you retain customers, but it can also lead to referrals from satisfied clients.

When it comes to frequency, we recommend sending out email newsletters to your customer base at least once a week. Some marketers advise sending multiple times a week, but for real estate photography, a weekly newsletter is a good starting point. We suggest sending your newsletters on Tuesdays at 10am, as we have found this day and time to be optimal for open rates and engagement.

Consistency is key when it comes to email newsletters. Whether you choose to send them monthly or bi-weekly, make sure it's non-negotiable and that you commit to showing up consistently. This will help you build trust with your customers and keep your business top of mind.

Now, let's talk about the content of your newsletter. You can share a variety of information, such as updates on new products and website features, promotions, giveaways, highlights of customer listings, and real estate news. Asking for feedback and reviews from your customers is also a great way to engage with them and improve your business.

There are various email marketing tools you can use to send out newsletters, such as Mailchimp and Kajabi. If you're just getting started, we recommend Mailchimp, as it's currently free for up to 2000 contacts and easy to use. You can also use tools like Xavier to automatically build your email marketing list when new customers register on your website.

At the end of the day, what matters most is that you stay connected with your customers and add value to their lives. By communicating with them regularly through email newsletters, you can build a loyal customer base that not only continues to use your services but also refers you to others.

In conclusion, email newsletters are a great way to stay in touch with your customers and build a loyal customer base. By sending out newsletters regularly with engaging and informative content, you can keep your business top of mind and strengthen your relationships with your customers.