Eight ready-to-use email templates that cover every stage of the client relationship — from first inquiry to repeat bookings. Copy, personalize the [PLACEHOLDERS], and send.
Subject: Thanks for Reaching Out, [AGENT FIRST NAME] — Let's Make Your Listing Shine
Hi [AGENT FIRST NAME],
Thank you so much for reaching out to [YOUR BUSINESS NAME]! I'd love to help you showcase your listing at its absolute best.
A little about me: I specialize in real estate photography in the [YOUR CITY/REGION] area and have worked with agents from [NOTABLE BROKERAGES OR EXPERIENCE DETAIL]. My goal is to deliver scroll-stopping images that help your properties sell faster and for more.
Here's what I typically offer:
• Professional HDR interior & exterior photography
• Aerial / drone photography
• Virtual tours & floor plans
• Next-business-day delivery (24–48 hours)
I'd love to learn more about the property and your timeline. Would [DATE/TIME OPTION A] or [DATE/TIME OPTION B] work for a quick call or the shoot itself?
Looking forward to working together!
Best regards,
[YOUR FULL NAME][YOUR BUSINESS NAME][PHONE NUMBER] | [WEBSITE URL]
Customization Tip
Respond within one hour if possible — speed signals professionalism. Reference the specific property address or MLS listing if they included it. Offering two concrete time slots increases the chance of an immediate booking versus an open-ended "let me know."
2
Booking Confirmation
Subject: Confirmed: Photo Shoot at [PROPERTY ADDRESS] on [DATE]
Hi [AGENT FIRST NAME],
Great news — your shoot is confirmed! Here are the details:
Property:[FULL PROPERTY ADDRESS]Date & Time:[DAY, MONTH DATE, YEAR] at [TIME]Package:[PACKAGE NAME — e.g., Premium Interior/Exterior + Drone]Est. Duration:[ESTIMATED SHOOT LENGTH, e.g., 60–90 minutes]Delivery By:[EXPECTED DELIVERY DATE]Investment:[TOTAL PRICE]What to expect on shoot day:
1. I'll arrive 5–10 minutes early to assess lighting and plan my shots.
2. I'll photograph all rooms, key exterior angles, and any standout features.
3. If drone photography is included, I'll capture aerials weather permitting.
4. The entire session usually wraps within the estimated time above.
If anything about the appointment changes, just reply to this email or call me at [PHONE NUMBER] and I'll accommodate where I can.
I'll also send a quick preparation checklist in a separate email so the property looks its best.
Talk soon!
[YOUR FULL NAME][YOUR BUSINESS NAME]
Customization Tip
Attach your cancellation and rescheduling policy if you have one. Consider adding a calendar invite (.ics file) so the appointment appears on the agent's calendar automatically. Clarity now prevents confusion later.
3
Pre-Shoot Preparation Checklist
Subject: Quick Prep List for [PROPERTY ADDRESS] — Shoot on [DATE]
Hi [AGENT FIRST NAME],
To ensure we get the best possible photos at [PROPERTY ADDRESS], here's a preparation checklist to share with the homeowner or stager before I arrive:
INTERIOR
• Turn on ALL interior lights (including lamps, under-cabinet, and closet lights).
• Open all blinds and curtains to let in natural light.
• Clear kitchen counters of small appliances, dish soap, sponges, etc.
• Remove personal items from counters and tables (mail, keys, medications).
• Hide trash cans or place them inside the garage.
• Close all toilet lids.
• Make all beds with clean, wrinkle-free bedding.
• Tuck away pet bowls, beds, and toys.
• Replace any burned-out light bulbs.
• Minimize visible cords and cables.
EXTERIOR
• Move all cars out of the driveway and away from the front of the house.
• Put away garbage bins, garden hoses, and toys.
• Mow the lawn and tidy landscaping if possible.
• Clean the front porch / entryway.
• Turn on any exterior or landscape lighting (for twilight shoots).
PETS
• Secure pets away from the shooting areas, or have them off-site if possible.
• Remove pet items (crates, litter boxes, feeding stations) from view.
GENERAL
• Ensure HVAC is set to a comfortable temperature (avoids foggy lenses).
• Run the ceiling fans only if instructed (they can blur in photos).
• A tidy property photographs dramatically better — even 15 minutes of decluttering makes a noticeable difference.
If you have any questions or need to adjust the appointment, don't hesitate to reach out!
Best,
[YOUR FULL NAME][YOUR BUSINESS NAME][PHONE NUMBER]
Customization Tip
Send this 2–3 days before the shoot so there's time to prepare. Consider creating a one-page printable PDF version of this checklist the agent can hand to homeowners. Add or remove items based on the property type (condo vs. estate, occupied vs. vacant).
4
Photo Delivery
Subject: Your Photos Are Ready — [PROPERTY ADDRESS]
Hi [AGENT FIRST NAME],
Your professionally edited photos for [PROPERTY ADDRESS] are ready! You can view and download them here:
[GALLERY / DOWNLOAD LINK]What's included:
• [NUMBER] edited high-resolution images (MLS-ready & web-optimized versions)
• [ADDITIONAL DELIVERABLES — e.g., drone aerials, virtual tour link, floor plan]Download instructions:
Click the link above and select "Download All" for a ZIP file, or download individual images.
Usage guidelines:
• Photos are licensed for use in the marketing of [PROPERTY ADDRESS].
• You're welcome to use them on MLS, your website, social media, print materials, and listing presentations.
• Please credit [YOUR BUSINESS NAME] when possible (appreciated but not required).
• Photos may not be transferred to third parties for use outside of this listing without written permission.
The gallery link will remain active for [NUMBER OF DAYS, e.g., 90] days. If you need access after that, just let me know and I'll re-share.
I hope you love how the property turned out! If you need any re-edits or adjustments, I'm happy to make minor tweaks within [NUMBER] business days at no extra charge.
Best,
[YOUR FULL NAME][YOUR BUSINESS NAME]
Customization Tip
Deliver ahead of your promised deadline whenever possible — it builds trust fast. If you use a gallery platform (Pixieset, ShootProof, etc.), include a direct link rather than an attachment. Mention your re-edit window to set expectations and show you stand behind your work.
5
Follow-Up / Feedback Request
Subject: How Did the Photos Work Out for [PROPERTY ADDRESS]?
Hi [AGENT FIRST NAME],
I hope the listing for [PROPERTY ADDRESS] is generating great interest! I wanted to check in and see how you felt about the photos.
Your feedback is incredibly valuable to me — it helps me keep improving and make sure every shoot exceeds your expectations.
If you have a moment, I'd truly appreciate it if you could:
1. Reply to this email with any thoughts (what you loved, what I could improve).
2. Leave a quick review on [GOOGLE BUSINESS LINK / YELP / FACEBOOK] — it makes a huge difference for a small business like mine.
And of course, if you need any additional edits or have another listing coming up, I'm just an email away!
Thanks again for trusting me with your listing photography, [AGENT FIRST NAME].
Warm regards,
[YOUR FULL NAME][YOUR BUSINESS NAME]
Customization Tip
Send this 5–7 days after delivery so the agent has had time to use the photos. Make the review link clickable and as frictionless as possible. If the listing sold quickly, congratulate them and tie it back to the photography.
6
Referral Request
Subject: Know an Agent Who Needs Great Listing Photos?
Hi [AGENT FIRST NAME],
Thank you again for being such a fantastic client — I've really enjoyed working with you on [PROPERTY ADDRESS / RECENT PROJECT]!
I'm reaching out because the best clients I work with tend to know other great agents. If you have any colleagues, brokerage partners, or friends in real estate who could use professional listing photography, I'd be grateful for the introduction.
Here's what's in it for them (and you):
• I'll offer any referred agent [REFERRAL INCENTIVE FOR NEW CLIENT — e.g., 15% off their first shoot].
• As a thank-you, you'll receive [YOUR REFERRAL REWARD — e.g., a $50 credit toward your next booking] for every referral who books.
All they need to do is mention your name when they get in touch, or you can simply reply to this email with their contact info and I'll reach out personally.
Thanks for helping spread the word — I truly appreciate it!
Best,
[YOUR FULL NAME][YOUR BUSINESS NAME][PHONE NUMBER] | [WEBSITE URL]
Customization Tip
Only send this after you've confirmed the client is happy (positive feedback or review). Keep the referral program simple — one or two clear incentives. Personalize by referencing the specific project you did together so it doesn't feel like a mass email.
7
Re-Engagement
Subject: It's Been a While, [AGENT FIRST NAME] — Any New Listings Coming Up?
Hi [AGENT FIRST NAME],
I hope you've been well! It's been a little while since we worked together on [LAST PROPERTY ADDRESS OR "your listings"], and I wanted to check in.
I've been keeping busy and have added some new services since we last connected:
• [NEW SERVICE 1 — e.g., Cinematic property video walkthroughs]
• [NEW SERVICE 2 — e.g., Twilight / golden-hour sessions]
• [NEW SERVICE 3 — e.g., Virtual staging for vacant properties]
The spring/summer market is picking up, and I'd love to be your go-to photographer again for any upcoming listings.
As a welcome-back gesture, I'd like to offer you [SPECIAL OFFER — e.g., 10% off your next session or a complimentary add-on]. Just mention this email when you book.
Would you like to get something on the calendar? I have availability on [DATE OPTION A] and [DATE OPTION B].
Looking forward to reconnecting!
Best regards,
[YOUR FULL NAME][YOUR BUSINESS NAME][PHONE NUMBER] | [WEBSITE URL]
Customization Tip
Wait at least 60–90 days of inactivity before sending a re-engagement email. Lead with value (new services, market insight) rather than "I noticed you haven't booked." Adjust the seasonal reference to match your local market. A small incentive helps lower the barrier to re-booking.
8
Pricing / Services Overview
Subject: Real Estate Photography Pricing & Packages — [YOUR BUSINESS NAME]
Hi [AGENT FIRST NAME],
Thanks for your interest in my services! I'd be happy to walk you through my packages.
I offer a range of options designed to fit different property types and marketing goals:
[PACKAGE 1 NAME — e.g., Essential] — [PRICE, e.g., $175]
• Up to [NUMBER] professionally edited photos
• MLS-ready & web-optimized files
• [TURNAROUND, e.g., 24-hour] delivery
• Best for: apartments, condos, and smaller homes
[PACKAGE 2 NAME — e.g., Premium] — [PRICE, e.g., $300]
• Up to [NUMBER] professionally edited photos
• Aerial / drone photography ([NUMBER] images)
• [TURNAROUND] delivery
• Best for: single-family homes and mid-range listings
[PACKAGE 3 NAME — e.g., Luxury] — [PRICE, e.g., $500+]
• Up to [NUMBER] professionally edited photos
• Aerial / drone photography
• Cinematic video walkthrough ([LENGTH, e.g., 60–90 sec])
• Virtual tour & floor plan
• [TURNAROUND] delivery
• Best for: luxury homes, estates, and high-value listings
Add-ons available:
• Virtual staging: [PRICE PER ROOM] per room
• Twilight / golden-hour session: [PRICE]
• 3D Matterport tour: [PRICE]
• Rush delivery (same-day): [PRICE]
All packages include a pre-shoot consultation, professional editing, and a private online gallery for easy downloading and sharing.
I'd love to learn more about your needs so I can recommend the best fit. Would you like to hop on a quick call, or shall I pencil in a shoot date?
Best regards,
[YOUR FULL NAME][YOUR BUSINESS NAME][PHONE NUMBER] | [WEBSITE URL][LINK TO ONLINE PORTFOLIO]
Customization Tip
Never just reply with a flat price — always frame pricing within packages that communicate value. Include a link to your portfolio so they can immediately see the quality of your work. If you're uncomfortable listing exact prices in email, replace with "starting at" ranges and offer to discuss on a call. Tailor package names to your brand.