REP Hub
Real Estate Photography Hub

Client Communication Templates

Eight ready-to-use email templates that cover every stage of the client relationship — from first inquiry to repeat bookings. Copy, personalize the [PLACEHOLDERS], and send.

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1

Initial Inquiry Response

Customization Tip Respond within one hour if possible — speed signals professionalism. Reference the specific property address or MLS listing if they included it. Offering two concrete time slots increases the chance of an immediate booking versus an open-ended "let me know."

2

Booking Confirmation

Customization Tip Attach your cancellation and rescheduling policy if you have one. Consider adding a calendar invite (.ics file) so the appointment appears on the agent's calendar automatically. Clarity now prevents confusion later.

3

Pre-Shoot Preparation Checklist

Customization Tip Send this 2–3 days before the shoot so there's time to prepare. Consider creating a one-page printable PDF version of this checklist the agent can hand to homeowners. Add or remove items based on the property type (condo vs. estate, occupied vs. vacant).

4

Photo Delivery

Customization Tip Deliver ahead of your promised deadline whenever possible — it builds trust fast. If you use a gallery platform (Pixieset, ShootProof, etc.), include a direct link rather than an attachment. Mention your re-edit window to set expectations and show you stand behind your work.

5

Follow-Up / Feedback Request

Customization Tip Send this 5–7 days after delivery so the agent has had time to use the photos. Make the review link clickable and as frictionless as possible. If the listing sold quickly, congratulate them and tie it back to the photography.

6

Referral Request

Customization Tip Only send this after you've confirmed the client is happy (positive feedback or review). Keep the referral program simple — one or two clear incentives. Personalize by referencing the specific project you did together so it doesn't feel like a mass email.

7

Re-Engagement

Customization Tip Wait at least 60–90 days of inactivity before sending a re-engagement email. Lead with value (new services, market insight) rather than "I noticed you haven't booked." Adjust the seasonal reference to match your local market. A small incentive helps lower the barrier to re-booking.

8

Pricing / Services Overview

Customization Tip Never just reply with a flat price — always frame pricing within packages that communicate value. Include a link to your portfolio so they can immediately see the quality of your work. If you're uncomfortable listing exact prices in email, replace with "starting at" ranges and offer to discuss on a call. Tailor package names to your brand.