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Business Plan Template

A fill-in-the-blanks business plan designed for real estate photography professionals. Fill in your plan below. Print or save as PDF when you're done.

Fill this out online, then print or save as PDF when done.

1 Business Overview

Business Name
Owner / Photographer Name
Location (City, State)
Business Structure

Sole Proprietor / LLC / S-Corp / Partnership

Services Offered

List all services you plan to offer (photos, video, drone, staging, floor plans, etc.)

Mission Statement

In 1-2 sentences, describe what your business does and why it matters.

2 Services & Pricing

Fill in your planned pricing, estimated time per shoot (including editing), and your cost per job.

Service Price Time Estimate Cost / Job
Standard Photography
Twilight Photography
Aerial / Drone
Video Walkthrough
Virtual Staging
Floor Plans
Other:

3 Target Market

Primary Client Types

Check all that apply and note specifics.

Target Geographic Area

Define your service radius (e.g., 30 miles from downtown, specific counties, metro area)

Ideal Client Profile

Describe the agent/company you most want to work with.

4 Competition Analysis

Top Competitors in Your Area

List 3-5 competitors, their approximate pricing, and their strengths.

What Differentiates You?

Your unique selling proposition -- faster turnaround, better quality, extra services, pricing, customer experience, etc.

Your Competitive Pricing Position

Budget / Mid-range / Premium -- and why.

5 Marketing Strategy

Online Presence

Website URL / Plan
Portfolio Platform

Where will you showcase your work? (Your website, Google Business, Zillow, etc.)

Social Media Plan

Which platforms and how often will you post?

Networking & Outreach

Local agent meetups, brokerage presentations, open houses, associations, etc.

Referral Program

How will you incentivize existing clients to refer new ones?

Advertising Budget

Monthly Ad Spend

Google Ads, Facebook/Instagram Ads, print materials, etc.

6 Equipment & Expenses

Startup Costs

Item Estimated Cost Purchased?
Camera Body
Wide-Angle Lens
Tripod
Flash / Lighting
Drone
Gimbal / Stabilizer
Computer / Editing Workstation
Editing Software (Lightroom, etc.)
Website & Branding
Business Registration / Insurance
Other:
Total Startup Cost

Monthly Recurring Costs

Expense Monthly Cost
Software Subscriptions
Insurance
Vehicle / Gas / Mileage
Marketing / Advertising
Phone / Internet
Cloud Storage / Delivery Platform
Accounting / Bookkeeping
Other:
Total Monthly Expenses

7 Revenue Projections

Target Shoots / Month
Avg. Revenue per Shoot
Monthly Revenue Target

12-Month Projection

Month # Shoots Revenue Expenses Profit
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Annual Total

8 Growth Milestones

3-Month Goals

What do you want to have accomplished in the first 90 days?

6-Month Goals

Revenue milestones, client count, service expansion, etc.

1-Year Goals

Where should your business be in 12 months?

2-Year Goals

Long-term vision: hiring, scaling, new markets, passive income, etc.

9 Action Items — Immediate Next Steps

Check off as you complete each step. Add your own tasks at the bottom.