Real estate photography is a booming industry, and if you are thinking of starting a real estate photography business, it is important to know how big of a business opportunity is available in your area. In this video, ListerPros founder shares how you can identify the potential of the real estate photography business in your area.
To start, head over to Zillow and type in the city you are interested in. For this example, let's take a middle-sized area like Austin, Texas. As you can see, there are currently 1793 listings in the area. But to determine the real potential of the market, you need to look at how many listings are going on the market every day. To do this, click on "More" and select "One Day" under the "Listed" filter.
This will give you a good idea of how many listings are being listed in a day. In the case of Austin, we see over 100 listings were listed in the last 24 hours. This shows that there is a lot of potential for real estate photographers to build relationships with agents and earn their business.
At ListerPros, a multi-million dollar revenue generating business, they only service a small percentage of the listings in the areas they serve. This proves that there is plenty of opportunity for photographers to find success in this industry without dominating the market.
As a real estate photographer, it is crucial to identify the potential of the market in your area to make informed business decisions. Knowing how many listings are going on the market each day will give you an idea of the potential demand for your services.
In conclusion, real estate photography is a highly lucrative industry, and by following the steps outlined by ListerPros, you can determine the business potential of your area. Don't be intimidated by the competition, as there are plenty of listings and agents that need professional real estate photography services. Start building relationships with agents in your area and watch your business grow. If you have any questions or need more guidance, don't hesitate to reach out.