In this video, we will discuss the importance of offering additional services to differentiate yourself in the market. As a photographer, you may have skills in other areas such as headshots, customer testimonials, or agent marketing videos. Offering these additional services to your customers can set you apart from your competitors. However, it is crucial to ensure that you execute these services at a high level to maintain your reputation.
At my business, we previously offered headshots and agent websites but stopped as we felt our execution was not at the level we needed it to be. For those offering portraits, headshots are a great way to introduce yourself to potential customers, and you can even offer them for free or at a low cost to agents. While you're there, you can showcase your other services and pass out flyers to advertise your business.
In addition to real estate media services, my business offers studio services, video podcasts, green screens, and voiceovers. It's also worth considering offering additional creative services such as graphic design or website creation to add value to your customers and differentiate yourself further.
Overall, offering additional services is a great way to help you stand out from the competition, add value to your customers, and generate more revenue for your business. Remember to only offer services that you can execute at a high level and always strive to maintain a positive reputation. If you have any questions, please reach out, and we'll see you in the next video.
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